Search Engine Marketing


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WHAT IS SEARCH ENGINE MARKETING(SEM)?

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages primarily through paid advertising. While searching on google, there are few links which come on top of the search result page with a tag AD or sometimes it is written as ‘Sponsored Ads’. To get your website on top of the sponsored ad section, we have to bid for that position and hence, EaglehITech’s expertise in this process helps to you to set the right budget for the ads and improve your ROI. Once the user comes on the website after clicking the ad, it is also very important that we show him relevant content and a very easy way to communicate with you, so that it can become an effective lead.

BENEFITS OF SEARCH ENGINE MARKETING(SEM)

It’s measurable
Pay Per Action
Geotargeting
Free Exposure
Control
Free Exposure
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Our Clients

SEARCH ENGINE MARKETING(SEM) PROCESS

Search marketing is the process of gaining traffic and visibility from search engines through both paid and unpaid efforts.

Requirements

Job Skills. ROI Analysis –Must provide clients with data on campaign’s success as compared to investment The attractive features of SEM vs.

Goals Set

Goal setting is a powerful motivator, the value of which has been recognized in an abundance of clinical and real-world settings for over 35 years.

Keyword Search

Informational. There are plenty of keywords with significant search volume that don’t bring website conversions.Another type of keyword to be aware of is navigational.

Conversion Analysis

Conversation analysis (CA) is an approach to the study of social interaction, embracing both verbal and non-verbal conduct, in situations of everyday life.

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